Make the most of sales through social
Social media is a fantastic way of keeping up to date with news, views and opinions, but it also provides savvy entrepreneurs a channel through which they find leads, build an audience, market a product, and make money.
Our tips can help you use social media to promote your business.
Getting started with social media
Running a business and social media at the same time can be tricky, so we've put together these top 5 tips to ease you in to the world of social media.
The first thing to do, quite obviously, is to get set up on social media. Choose your social media platform and remember to use a strong password.
Once your accounts are live, start posting relevant content frequently. Posting frequently will remind your followers of your presence and keep you near the top of timelines or news feeds.
Piggyback on current trends and hashtags, search for people discussing topics in your sphere, and offer them advice or information.
Engage in conversation when possible, this is your opportunity to share your knowledge and expertise from your sector. Remember if using a business social media account, your comments could be seen as the views of your business, be careful what you comment.
Share interesting articles, posts or questions, but also produce bespoke content that speaks to the audience you want to target.
Online accounting software
Royal Bank of Scotland have partnered with FreeAgent, an online cloud accounting software created with the aim of helping small businesses manage their finances through one easy to use platform. FreeAgent is packed with benefits, learn more about how it could benefit your business.