Get back in touch

with customers

Share updates

Share important information with your customers such as opening hours, new pick up or delivery services. Or let customers know that your most popular products or services are available again. E-mail, social media and updates on your website are all good ways to share your latest information.

Answer questions

Let customers know that they can call, email or message you with questions or to place an order.

Use social media channels

Having a page for your business on social media channels can help get your business content out to your customers.

Post creative content

Keep your business front of mind with customers by posting content regularly. Consider “how to” videos or behind the scenes photos that show you preparing to open for business again. Show your customers you are serious about protecting them when they return to your business.

These examples are for information purposes only and should not be considered as advice or recommendations for your business.
 

Offer discount, promotions or gift cards

If you're looking to generate interest in your business consider offering discounts, promotions or gift cards on future visits.

Online purchases

If you don't have one already, you might set up an online shop or e-commerce solution so that customers can shop online rather than coming in person. Social distancing rules are expected to remain for some time. So even as we transition out of lockdown, demand for buying products and services online is likely to continue. See our full guide on how to make your business more digital.

Takeaway, curbside pick-up or click and collect

This could be a great way for your business to develop a contactless experience for customers. If this is something which works for your business let customers know how they can contact you to place orders. Consider creating a social media post to promote your service, along with your contact information and when you're accepting orders.

Online food ordering

Restaurants and cafes can use food delivery apps as quick routes into online ordering. Or use templating websites to quickly create a website that can take orders.

Virtual consultations

If you offer a personalised product or service, try hosting consultations over video chat to generate some leads whilst lockdown persists.

Limited product inventory

If your product inventory is limited during this time, you could:

Talk about the products you do have in stock, or ones that are comparable to your out-of-stock items.

Create future demand by encouraging pre-orders for when items come back in stock.

Streaming classes and routines or how-to videos

This can work well for fitness and recreation businesses, with the streaming of exercise classes and personal training sessions. Restaurants and cafes can live stream classes for making their most popular dishes.